Project Detail

Alex Golesh Head Coaching Hire

During the 2025 season, we underwent a coaching change, below is the social role out that my team and I created to announce his arrival on the plains. This video rollout gained over 7 million across Twitter, Instagram, Facebook, and Tik Tok.

2025•Creative Rollout / Edit / Social Production•13 materials

Creative RolloutEditSocial Production

Materials

Project media

Initial Announcement Video

306,000 Instagram · 206,000 Twitter views · 108,000 Facebook

Open

Athletic Director Video Teaser for Alex Golesh Hire

400,000 Twitter views

Open

Alex Golesh Cell Phone Video

557,000 Twitter views

Open

First Team Meeting

1 million Instagram · 553,000 Twitter views · 300,000 TikTok · 587,000 Facebook

Open

Alex Golesh First Day Recap

280,000 Instagram · 100,000 Twitter views · 30,000 TikTok · 155,000 Facebook

Open

Alex Golesh First Tiger Walk

269,000 Instagram · 41,000 Twitter views · 175,000 Facebook

Open

Alex Golesh at Basketball

15,000 Twitter views · cell phone version: 100,000

Open

Creative Presser Recap

151,000 Instagram · 200,000 Twitter views · 16,000 TikTok · 40,000 Facebook

Open

Byrum Brown Transfer QB Announcement

286,000 Instagram · 134,000 Twitter

Open

Highlight Package

525,000 Instagram · 250,000 Twitter · 242,000 Facebook

Open

The rollout moved fast across every platform.

The launch needed to feel immediate and sharp.

Each asset helped the hire land cleanly.